'It's Not About Winning, It's About Getting Into the Zone'
It's something much more technologically specific that MIT anthropologist Natasha Schüll calls ' the machine zone.' My own intuition is that this is not love. Or sometimes, I get caught in the melancholy of Tumblr's infinite scroll.Īre these experiences, as Stone would have it, love? The tech world generally measures how much you like a service by how much time you spend on it. I'm just scrolling down, or worse, pulling down with my thumb, reloading, reloading. I'm not even clicking the links or responding to people. Or maybe it'll come on when I'm scrolling through tweets at night before bed. But while it's happening, I'm caught inside the machine, a human animated GIF: I. Once the spell is broken, I feel like I've just wasted a bunch of time.
You start clicking through photos of your friends of friends and next thing you know an hour has gone by. I know the hypnosis, as I'm sure you do, too. Its users have been known to spend an average of 400 minutes a month on the site. ComScore estimates Facebook eats up 11 percent of all the time spent online in the United States. 'My mother-in-law looks hypnotized when she decides to put in some Facebook time.' They really love it,' Biz Stone wrote earlier this month.
